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LOBSTER&me is all fired up about food – totally committed to culinary matters, to health, and to a quality lifestyle. Authentic, honest product quality is as much of a concern to LOBSTER&me as is the job of understanding what people and consumers consider to be a healthy lifestyle and a balanced, affordable diet.

LOBSTER&me also is also committed to the credo: “It’s the dosage that makes a poison!“ – healthy eating does not, therefore, have to mean self-denial along the lines of “Just a herbal tea, please, but no sugar!“. Occasionally, in fact, food may be “not healthy,” yet it may never be bad!

LOBSTER&me always work on the basis of the very latest market insights, be these consumer trends and consumer behaviour, scientific studies, innovative technological developments, the regulatory framework of food laws, or similar such factors.

LOBSTER&me adheres to the three principles of authenticity, honesty, and efficiency: sound authentic advice – an honest, transparent service – and efficient implementation.